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Evolving concepts +  delivering meaningful experiences through activation, strategy and innovation.




What will you create?...

This Navy veteran wants to help unleash your creative side at her new O'Fallon studio

Marianeth Crockett is the owner of MCIDEATIVE in downtown O'Fallon. She offers services in design, branding and photography, as well as brunches and happy hours that allow people to find their creative selves. Marianeth Crockett saw the world and gained skills during her five years in the Navy, but it wasn't the ideal career for someone with such a strong creative spirit.

43 Reasons You Should Support Small And Independent Businesses

Guest post written by David Haber Haber is the CEO & Co-Founder of Bond Street Share to facebook Share to twitter Share to linkedin According to the SBA , the United States is home to 28.8 million small businesses - which accounts for 99.7% of all US businesses.

Why Human-Centered Design Matters

In 1894, W.K. Kellogg made a discovery that would forever change what we eat in the morning. Seeking a more digestible breakfast alternative to baked bread for his brother's hospital patients, the bespectacled former broom salesman accidentally left a pot of boiled wheat out overnight. The wheat became softened and when he rolled it out...

Design Thinking: Getting Started with Empathy

Empathy is an important element in Design Thinking and Human-Centred Design. What is empathy exactly? Why is empathy so important to designing solutions that actually work for people? Here, we'll not only look at what empathy means, but will also look at how it helps design thinkers create solutions that work and, conversely, how a lack of empathy can result in product failure.

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